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Using Social Media to Redefine the Customer Value Proposition
Start Date: 4/27/2012Start Time: 7:45 AM
End Date: 4/27/2012End Time: 12:30 PM

Event Description
*At this time, registration for the LIVE EVENT at Babson is FULL.  You are welcome to view the program remotely by registering for the webinar portion by clicking the button at the top-right of this page* 
Note: Log-in instructions for the webinar will be emailed to you on Thursday, April 26th.  Thank you!!

Please join the Retail Supply Chain Institute and the Babson Alumni and Friends Network for:

Using Social Media to Redefine the Customer Value Proposition
A half-day conference, webinar & networking breakfast

Friday, April 27, 2012
7:45 a.m. – 12:30 p.m.

The past decade has brought about amazing changes in how customers and marketers communicate and receive information, how they search for information, and how they purchase goods and services. The changes and advances in social, mobile, and online technologies have created a perfect storm, forcing firms to change their tack and refine their customer value propositions. Leading firms are embracing these opportunities and working with their social media partner firms to actively excite customers with interesting offers and offerings, educate their customers, allow them to experience their goods and services and actively engage in a dialogue with them and their social network.  

Location Information:
Babson Campus: Olin Auditorium, Olin Hall
Remotely: via Webinar (Note: log-in instructions will be emailed to registrants the day prior to the event)

Schedule:
7:45 a.m. - 8:30 a.m.
Registration, Breakfast, & Networking
(Babson Campus only)

8:30 a.m. – 9:00 a.m.
Welcome & Opening Remarks: Social Media: Enhancing Your Marketing Endeavors
(This session will be available via webinar)
featuring:
Dhruv Grewal
Toyota Chair of E-Commerce & Electronic Business, Co-Director Retail Supply Chain Institute
9:00 a.m. – 10:45 a.m.    
Session 1: Exciting and Educating Customers with Social Media 
(This session will be available via webinar)
featuring:
Kevin Biondi M'09
Director of Digital and Technology Marketing, Staples
Mike Gottfried
Head of Industry, Retail, Google
Mike Ewing
Senior Inbound Marketing Consultant, HubSpot

moderated by:

Dhruv Grewal
Toyota Chair of Commerce  & Electronic Business, Babson College
10:45 a.m. – 11:00 a.m.     
Coffee Break & Networking
(Babson Campus Only)

11:00 a.m. – 12:30 p.m.    
Session 2: Engaging Customers and Their Networks with Social Media
(This session will be available via webinar)
featuring:
Keith Paul
Chief Listener, EMC
Jon McGinley
Director of Marketing, Radian6
Glenn Gaudet '89
President and Founder, GaggleAMP

moderated by:
Bala Iyer
Associate Professor of Information Technology, Babson College
Contact Information:
Name: Mikaela Callahan
Email: mcallahan1@babson.edu
Event Sponsor:
Retail Supply Chain Institute
Babson Alumni & Friends Network

Conference Organizing Committee: Dhruv Grewal, Bala Iyer, Anne Roggeveen, Michael Levy & Scott Motyka
URL:
http://www.babson.edu/Academics/centers/retail-supply-chain-institute/conferences/Pages/home.aspx

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