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Course Info Session: Affordable Design and Entrepreneurship (EPS4515)
Start Date: 4/2/2013Start Time: 6:30 PM
End Date: 4/2/2013End Time: 7:30 PM

Event Description

Join us in Trim 202 at 6:30pm this Tuesday to learn about ADE, an experiential entrepreneurship class which will take place next semester.

Learn about exploring, launching and scaling social ventures working with partners in India, Ghana, Alabama and Massachusetts.

Hear about it from fellow students:
http://www.youtube.com/watch?v=AEqNzm6fP34
http://www.youtube.com/watch?v=OEHa85D-mig&feature=youtu.be

Check out the blog.

Come to the Info Session.

Affordable Design & Entrepreneurship (EPS4515)

1.4 billion people live on less than $1.25 per day
(The Millennium Development Goals Report, 2009). While the problems afflicting
the poor are great, there is power in thinking small - how a simple, focused
innovation can change an individual life, a personal choice or a system.

Affordable Design and Entrepreneurship (ADE) is an
international, experiential social entrepreneurship and design course where
students work in partnership with communities in India, Ghana and the U.S. to
co-create and test innovation concepts and sustainable business models. The
focus is on income generation and meeting daily human needs through new product
and service design and development but the scope considers the cultural
appropriateness of design choices and their impact on social venture success.
This includes how design can impact the desirability and viability of
innovations in different problem-opportunity contexts, examined in the
innovation phases of observation, conception, strategic planning and
implementation.

A joint offering by Babson and Olin College, the
course integrates core elements of user-oriented collaborative design and
engineering design with entrepreneurial opportunity shaping and venture
strategy. Babson and Olin College students work collaboratively in
cross-functional teams to exploit their respective expertise and strengths.
Starting with ethnographic research, venture teams collaborate first-hand with
local communities on focused issues to identify addressable problems and to
evaluate and test potential innovation solutions. Mixing entrepreneurship and
design pedagogies, the course takes a systems view considering how design
choices in product/service design and business model design can enhance-or
diminish-a social venture's impact.

The course is run as a virtual firm where students
work on distributed teams to develop social ventures by engaging with partner
organizations, prioritizing programs, and setting and pursing goals while
deploying modest amounts of seed capital. The course is time-intensive but rich
and immersive. Students travel once per semester to partner sites to build
relationships, learn about local culture, understand and map needs, identify
stakeholders, perform experiments and tests, and collect information on local
infrastructure and value chains.

Contact Information:
Name: Professor Erik Noyes
Email: enoyes@babson.edu
Event Sponsor:
Erik Noyes
URL:
enoyes@babson.edu

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